dongfeng Logo - History, Design, and Meaning

Dongfeng is a brand that avoids frequent changes, preferring to continue in a successful direction once established. This approach extends to its visual identity—the Dongfeng logo, designed in the 1960s, remains in use today, with only minor refinements and the addition of a logotype. The logotype is not always used alongside the emblem.

The Dongfeng emblem consists of two stylized elements within a circular frame. The lines are in a vivid red on a white background, which becomes transparent when placed on a car bonnet. The composition inside the circle resembles a shuriken, with sharp blades and ends, formed by two V-like shapes with arched sides and pointed peaks, resembling flames.

The Dongfeng "flames" are arranged in a swirl, with one inverted, giving the badge a dynamic and energetic appearance.

The logotype, in bold black capital letters, is typically placed below the emblem or to its left. In the latter case, the letters are enlarged to match the size of the circular badge. The thick lines with straight cuts and rounded angles balance the sharp emblem with its circular frame, creating a harmonious look.

The Dongfeng logotype in uppercase is executed in a bold sans-serif typeface with a strong, modern character. The thick letters convey stability and confidence, while small cuts on the "D" and "F" add individuality and lightness. The typeface resembles fonts like Future Tense Regular and Hyperspace Race Expanded Heavy, but with some lines modified and softened.

The color palette of the Dongfeng brand uses a classic combination of red and black, symbolizing the company's energy, power, and confidence, while adding style and passion to the badge. When placed on a car, the badge turns silver, appearing more modest and serious, yet still elegant and eye-catching.