dina Logo - History, Design, and Meaning
Company Overview
DINA is a Mexican manufacturer of heavy-duty and armored military vehicles, as well as intercity buses. Owned by the Gómez Flores family, the company distributes its products in the US, UK, Russia, Iran, Egypt, Syria, Mexico, Nicaragua, and other Central and South American countries. In the US and Canada, DINA previously sold the well-known Dina Viaggio coaches through its former subsidiary, Motor Coach Industries, a brand with greater recognition in those regions.
Key Information
- Founded: 1951
- Founder(s): Henri Théodore Pigozzi
- Headquarters: Ciudad Sahagún, Hidalgo, Mexico
dina Logo Meaning and History
Dina is a strong brand with an excellent reputation both domestically and internationally. The visual identity of the Mexican automaker is a minimalist yet bold representation of strength, determination, and professionalism.
The Dina logo features a bold red inscription with two diagonal white stripes running through the letter "D." These stripes symbolize the road and evoke a sense of speed and motion, while the thickness of the letters and the merged "N" and "A" convey stability and seriousness.
On certain occasions, the red logo is accompanied by a black handwritten "Tecnologia que transporta Tu Vida" with a smooth green and turquoise underline, slanting to the right. These additional elements make the logo appear fresher and friendlier, adding a playful touch to the stable and bright logotype.
The slant of the lettering balances the mood and boldness of the lines. Slightly italicized, the Dina wordmark becomes more vivid and modern, reflecting the brand's commitment to customer comfort and safety, and its dedication to quality.
The bold italicized Dina logotype is executed in a modern and substantial sans-serif typeface, with each letter appearing stable and strong. The typeface used in the company's visual identity is similar to fonts like Sequel 100 Black and Tipemite Oblique, but with a stylized "D" and slightly modified lines for the other letters.
The color palette of the Dina automaker's visual identity is built around a bright red color, with white details added. This combination symbolizes passion and determination, along with power, reputation, and expertise. When the logo includes the tagline, the color palette expands to include black, green, and turquoise, where black represents professionalism, green signifies growth, and turquoise stands for comfort and reliability.
