de tomaso Logo - History, Design, and Meaning
Company Overview
De Tomaso Modena SpA was an Italian automobile manufacturer known for producing sports and luxury vehicles. The company gained recognition for models like the Pantera, which combined European design with American power.
Key Information
- Founded: 1959
- Founder(s): Alejandro de Tomaso
- Headquarters: Modena,
de tomaso Logo Meaning and History
Established in 1959 by Argentinian-Italian racing driver Alejandro De Tomaso, De Tomaso Automobili is an iconic manufacturer of sports and luxury vehicles. The company made its mark with notable models like the Pantera, which combined European style with American power. Currently, under the ownership of Ideal Team Ventures, the company is experiencing a revival, introducing the P72, a modern interpretation of the classic sports car concept, to the automotive world.
What is De Tomaso?
De Tomaso is a prominent Italian manufacturer of luxury sports cars, historically recognized for melding American muscle with European style. Founded in 1959, the company is presently experiencing a revival under new ownership.
The unique design of the logo perfectly matched the distinct look of the automobiles created by De Tomaso. It featured a vertical rectangular shape with a white strip running down the center and two sky-blue sections on either side. A gradient added interest and gave the emblem a glossy appearance. The three-dimensional look of the framing was echoed in the letter 'T'. The initial featured a slightly thicker black line, and the font chosen for it had a rounded shape reminiscent of hieroglyphs, adding distinctiveness to the logo.
The company's initial slightly resembled the shape of the 'T' in the original logo, but with a much bolder look due to thicker strokes and straight corners. It could even be mistaken for an 'X'. There was no background, but the 'T' was accompanied by the full company name printed underneath in a bold, sans-serif font similar to Panton Rust Bold Base.
The original emblem was brought back with a few modifications. The frame and the initial now had a solid black color, and the background no longer featured a gradient. The company also redrew the initial using a calligraphic typeface to create a simpler shape with two curved lines forming the letter.
This logo does not differ much from the previous version. The most noticeable change is the blue color, which is no longer as bright. The white also has a different undertone. The designers added the full company name under the rectangular emblem, using the same font as in the logo created in 2009, but with less bold strokes.
