checker motors corporation Logo - History, Design, and Meaning
Company Overview
Checker Motors Corporation was an American automobile company that specialized in producing taxis and delivery vehicles. It was founded in 1922 by Morris Markin and was based in Kalamazoo, Michigan, USA.
Key Information
- Founded: 1922
- Founder(s): Morris Markin
- Headquarters: Kalamazoo, Michigan, USA
checker motors corporation Logo Meaning and History
Checker Motors Corporation was founded by Morris Markin in 1922. The company became famous for manufacturing the iconic Checker Taxi, a symbol of urban transportation in the United States. Known for producing reliable and durable vehicles, Checker Motors expanded to include specialty vehicles like police cars and ambulances. However, due to changing market demands and increased competition, the company faced financial challenges.
What is Checker Motors Corporation?
Checker Motors Corporation was an American automobile manufacturer that specialized in producing taxicabs. Founded in 1922, the company was best known for its iconic Checker Marathon model, which became synonymous with New York City's yellow cabs.
The font used for the company's name is similar to the Livermore Script ATF Regular, with capitalized letters extending below and above the line. Although each letter is separate, the font resembles a cursive typeface. The logo includes the company's location beneath the name and features an emblem above it. This emblem has a round shape with two crossed flags and a checker pattern, with 'Checker' between the flags and the rest of the name curving along the bottom. The background includes an outline of the state.
A more stylish and luxurious logo was introduced later, featuring a three-dimensional round emblem with a 'V' or wings emerging from the bottom. The emblem has a metallic golden color, with a royal red center and the company's initials around a small shield. 'Checker' is engraved on a golden strip at the bottom of the red circle, and a striped pattern border surrounds the red center for a stylish touch.
Alongside a classic and sophisticated emblem, the company used a simple emblem with a black-and-white checker pattern and three black-and-white squares on each side. This pattern, coinciding with the brand name, became recognizable on Checker Taxis and was included in the logo introduced in 1958.
