caterham Logo - History, Design, and Meaning
Company Overview
Caterham Cars is a British manufacturer of specialist lightweight sports cars, known for producing models like the Caterham Seven, which is a direct evolution of the Lotus Seven designed by Colin Chapman.
Key Information
- Founded: 1973
- Founder(s): Graham Nearn
- Headquarters: Crawley, Sussex, England, United Kingdom
caterham Logo Meaning and History
As part of the luxury Lotus Group, Caterham's visual identity is based on the corporate style, featuring a green and yellow color palette with a circular badge and white lettering. The brand also uses minimalist black logotypes, which can stand alone or be part of a minimalist white crest with thin black lines.
The most recognized Caterham logo includes a solid yellow circle with a white outline and a smaller green circle in the center. The white 'Caterham' inscription in a bold serif typeface is arched on the upper part of the yellow border, balancing the yellow and white central element of the emblem.
A downward-pointing triangle with rounded angles is set against a green background, featuring a delicate white outline and the 'Super 7' inscription, with the number enlarged beneath the lettering. This combination clearly signifies the brand's connection to Lotus.
The newer Caterham logo features a white circular badge with a black outline, modern black lettering on the upper part, and a solid black number '7' on the triangle. The badge is accompanied by the tagline 'Made in Great Britain' written in all capitals along the bottom of the frame.
The typeface from the new minimalist logo is also used in the 'Caterham Cars' logotype, which is monochrome and set in uppercase.
The 'Caterham' inscription from the iconic green and yellow badge is executed in a bold serif typeface similar to ITC Souvenir Greek Demi and Bogue Bold. The new logotype uses a progressive font with capitalized and slightly italicized letters, resembling Hyperspace Race Extended Bold Italic but with diagonally cut and sharpened edges.
The original Caterham logo's green, teal, and white color palette pays homage to Lotus, a legendary luxury car brand. These colors represent energy, vitality, and success, evoking feelings of growth and bravery.
