can am Logo - History, Design, and Meaning
Company Overview
Can-Am is a Canadian brand under Bombardier's motorcycle manufacturing division. Established in 1971, the brand was licensed in 1983. Production of Can-Am motorcycles was paused from 1987 to 2006.
Key Information
- Founded: 1942
- Founder(s): Bombardier Recreational Products
- Headquarters: Valcourt, Quebec, Canada
can am Logo Meaning and History
The Can-Am visual identity is bold and masculine. Featuring black with gray details, it conveys power and strength. The logo consists of a wordmark with a decorative element on its right.
The wordmark is in lowercase letters, executed in an extra-bold sans-serif typeface that is slightly italicized to suggest speed and movement.
The curved upper lines of the 'N' and 'M' give the wordmark a unique and dynamic appearance, while the solid 'C' adds strength and confidence.
The Can-Am emblem features a black circle with a silver-gray gear inside and the 'BRP' inscription in a thin, italicized sans-serif font. Reflecting its parent brand, the emblem signifies authority and courage.
The Can-Am logo is simple and not overly complex. The thick lines of the nameplate and the solid, intense emblem balance each other, showcasing the company's endurance, enthusiasm, and design expertise.
