bugatti Logo - History, Design, and Meaning

The renowned French company was founded by the Italian Ettore Bugatti at the start of the 20th century. Today, Bugatti is synonymous with luxury, excellence, and the utmost quality.

The Bugatti logo is one of the most enduring symbols in the automotive industry. Created at the company's inception, it has remained unchanged even after the brand became part of the Volkswagen Group.

The iconic logo was crafted by Ettore Bugatti's father, Carlo, a well-known jewelry designer and artist in Italy.

The Bugatti logo resembles a jewel, with its sophistication and elegance making it a classic in logo design.

The original Bugatti logo, introduced in 1909, has remained with the French automaker for over half a century. It features a horizontally oriented oval in deep red, with a wide light-gray border adorned with solid red dots around its perimeter. The central part of the badge displays a heavy white uppercase logotype in a geometric sans-serif typeface with softened square shapes of the letters. The wordmark is shadowed and accompanied by a bold black 'EB' monogram.

The 1963 redesign retained the original composition and color scheme of the Bugatti visual identity but refined the lettering, switching from a bold sans-serif font to a more traditional one with rounded and elegant contours. The badge itself was slightly enlarged, and the red dots were made smaller with more space between them.

In 2007, the iconic Bugatti badge underwent another refinement. The border was given a darker gray shade, and its thin black outline was removed. The main part of the badge still featured the white logotype with the black monogram, but the shadow of the inscription became thinner, and the letters had more space between them. The red background was made lighter and brighter, giving the badge a more chic and stylish appearance.

In 2015, the Bugatti badge became three-dimensional with the addition of gradient shades to both the red and gray parts of the logo. The gray border now appeared silver, adding extra luxury to the composition. The lettering also gained volume, with thin gray lines added to the black shadow, which became thicker again.

The 2022 redesign introduced a completely reimagined Bugatti badge, removing the iconic red medallion. The new Bugatti logo is a bold uppercase inscription of the company's name in a modern geometric sans-serif font, with flat black letters on a white background, without any graphical additions. Even the legendary EB monogram is no longer part of the primary logo.

The Bugatti emblem consists of a horizontally oriented oval with sixty dots around its perimeter, set on a contrasting medium-thickness outline.

There are two interpretations of the dots' meaning: one practical, suggesting they represent safety wires, and one lyrical, viewing them as pearls celebrating the company's expertise in quality and design.

The emblem also features an all-caps logotype and the brand's symbol above the wordmark.

The Bugatti color palette includes red, white, and black. Red, the main color, represents passion and love, eternal energy, and the brand's unique approach. White symbolizes purity and elegance, evoking loyalty and trust, while black adds strength, confidence, and professionalism.

The oval outline's color can vary from white and gray to silver on cars, but the red background and white lettering remain unchanged.

The white wordmark in a clean, strict sans-serif font appears three-dimensional due to the use of a black shadow.

A significant detail of the Bugatti visual identity is its symbol, placed above the wordmark, composed of the letters 'E' and 'B' back-to-back, with 'E' mirrored. These letters are the initials of the brand's founder, Ettore Bugatti.

Executed in a different style from the wordmark typeface, the symbol is drawn in black, adding elegance to the classic lines of the lettering.

The bars of the letter 'E' resemble the beginning of the 'B's bars, creating a sense of speed and movement.

The uppercase inscription from the 2022 Bugatti logo is the sole element of the badge, so careful consideration was given to selecting the appropriate font. The new corporate font is clean and bold, featuring distinctive contours and stable glyphs, similar to iconic modern sans-serif typefaces like Moderna Unicase Condensed Bold and Sicret Mono Medium.

The uppercase inscription from the Bugatti logo, designed in 2022, is the only element of the badge, so the designers took great care in selecting the proper font for the wordmark. The clean and bold new corporate font of the company features distinctive contours and stable glyphs, resembling iconic modern sans-serif typefaces, such as Moderna Unicase Condensed Bold and Sicret Mono Medium.