borgward Logo - History, Design, and Meaning
Company Overview
Borgward is a German automobile brand with a complex history. Originally founded in 1919 by Carl F. W. Borgward, the company ceased operations in 1961. The brand was revived in 2008 by Carl Borgward's grandson, Christian Borgward, with assistance from Chinese investment through Foton Motor Inc. Borgward Group AG is now based in Stuttgart, Germany, with manufacturing taking place in China.
Key Information
- Founded: 1919
- Founder(s): Carl F. W. Borgward
- Headquarters: Bremen,
borgward Logo Meaning and History
The Borgward logo was unveiled at the 2015 International Motor Show, marking the brand's revival. Its diamond shape consists of four triangles arranged in a checkerboard pattern.
Two of the triangles are colored red, which is a reference to the flag of Bremen, the German city where the original company was based. The other two triangles are white or silver.
The logo's design symbolizes the brand's German heritage and its connection to Bremen, while also representing a modern and forward-thinking approach.
The name 'Borgward' is placed in the center of the logo, using a modern, sans-serif typeface in black, which contrasts with the silver background.
What is Borgward?
Borgward is the name of the revived automobile manufacturing brand from Germany, which was established at the beginning of the 20th century and produced stylish luxury sedans. The initial company was closed in the 1960s and only reopened in the 2010s, but with the new concept.
