bitter Logo - History, Design, and Meaning
Company Overview
Bitter is a German manufacturer of luxury cars, established in 1971 by former racing driver and automobile tuner Erich Bitter. Known for modifying and rebodying vehicles from other manufacturers, Bitter has built a reputation for producing high-quality, stylish cars. The company sells its products across Europe and the United States.
Key Information
- Founded: 1971
- Founder(s): Erich Bitter
- Headquarters: Schwelm,
bitter Logo Meaning and History
Bitter was founded by Erich Bitter in 1971 after his ventures with Italian manufacturer Intermeccanica ended. The company specializes in rebodying vehicles from other manufacturers, with initial production between 1973 and 1989.
The first model, the Bitter CD, was a three-door hatchback coupe featuring a Chevrolet V8 engine. It was built between 1973 and 1979 and gained positive reactions for its design and performance.
Bitter's production included several notable models, such as the Bitter SC, which debuted in 1979 and was based on the Opel Senator. The SC was available in coupe, convertible, and sedan versions.
In 2007, Bitter introduced the Vero, based on the Holden Caprice, marking a return to production after a hiatus. The Vero Sport followed, both featuring Chevrolet V8 engines.
The company's logo is sleek and modern, featuring a custom sans-serif typeface in all capitals. The 'B' in the logo is often used as a standalone emblem, executed in a glossy silver metal for an elegant and chic look.
