bisu Logo - History, Design, and Meaning
Company Overview
Bisu is a Chinese automobile brand established in 2016 as part of the Beiqi-Yinxiang Joint Venture between Beijing Auto (BAIC) and Yinxiang Motorcycle Group. Based in Chongqing, China, Bisu specializes in producing affordable passenger vehicles, including SUVs and MPVs, aimed at younger buyers in the Chinese market.
Key Information
- Founded: 2016
- Founder(s): Chongqing Bisu Automotive Corporation
- Headquarters: Chongqing, China
bisu Logo Meaning and History
Bisu, officially known as Chongqing Bisu Automobile Co., Ltd., was launched at the end of 2016 as the fifth all-new Chinese brand that year.
What is Bisu?
Bisu is an innovative automobile brand emerging from a collaboration between China's Beiqi Foton Motor and BAIC Group. It specializes in creating a diverse range of vehicles, including SUVs, MPVs, and compact cars, combining modern design with efficiency to cater to the dynamic automotive market.
The brand is positioned as a low-cost option for younger car buyers, similar to Chery's Cowin sub-brand, offering affordable, fuel-efficient, and practical vehicles.
