barkas Logo - History, Design, and Meaning
Company Overview
Barkas is the name of a former German automaking company, which was established in 1958 as a minibus manufacturer. Later the brand also started producing engines. The company ceased all operations in 1990.
Key Information
- Founded: 1958
- Founder(s): East German government
- Headquarters: Karl-Marx-Stadt (now Chemnitz), East Germany
barkas Logo Meaning and History
The visual identity of Barkas looked more like it was designed for an aircraft producer or something connected with aviation. It was elegant and memorable, looking good both on bus grills and official documents.
The Barkas badge was composed of a delicate circle with enlarged elongated geometrically stylized wings, featuring clean straight contours spread far to the sides. The blue badge had a double white and blue outline and a custom-drawn lowercase letter 'B' in the middle. The 'B' was colored blue and had two lines extending from its body, repeating the shape of the badge's wings.
The blue and white color palette of the Barkas visual identity reflected the reliability and loyalty of the company, along with characteristics such as professionalism and responsibility. The shape and horizontal orientation of the badge was a perfect choice for a minibus brand, adding elegance to the massive vehicle and showcasing the company's value of design and quality.
The clean yet heavy uppercase lettering from the Barkas primary badge was set in a modern geometric sans-serif typeface with regular characters, executed in thick lines with straight cuts of the bars. The closest fonts to the one used in this insignia are probably Sequel Sans Display Heavy and Europa Grotesk Nr 2 SH ExtraBold.
The color palette of Barkas' visual identity was based on a combination of black and bright blue, with white accents and a plain white background. The colors of the logo looked very powerful and contrasting, evoking a sense of expertise and confidence, and highlighting the strongest aspects of the company.
What is Barkas?
Barkas is the name of a discontinued German automaking brand, which was established at the end of the 1950s, and ceased all operations at the beginning of the 1990s. The company was known for the production of engines and minibusses, which were sold mainly in Germany.
The clean yet heavy uppercase lettering from the Barkas primary badge was set in a modern geometric sans-serif typeface with regular characters, executed in thick lines with straight cuts of the bars. The closest fonts to the one, used in this insignia, are, probably, Sequel Sans Display Heavy and Europa Grotesk Nr 2 SH ExtraBold.
As for the color palette of the Barkas' visual identity, it was based on a combination of black and bright blue, with white accents and a plain white background. The colors of the logo looked very powerful and contrasting, evoking a sense of expertise and confidence, and showing only the strongest sides of the company.
