baojun Logo - History, Design, and Meaning
Company Overview
Baojun (simplified Chinese: 宝骏; traditional Chinese: 寶駿; pinyin: Bǎojùn; literally: "Treasured Horse") is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.
Key Information
- Founded: 2010
- Founder(s): SAIC-GM-Wuling
- Headquarters: Liuzhou, Guangxi, China
baojun Logo Meaning and History
Baojun is an automobile brand founded by the joint venture of General Motors (GM), SAIC Motor, and Wuling Motors in China in 2010. Baojun quickly gained popularity by offering affordable and reliable vehicles to the Chinese market. The brand focused on producing compact cars, sedans, and SUVs, catering to the needs of urban customers. Baojun's vehicles gained recognition for their advanced technology, fuel efficiency, and stylish designs. Over the years, Baojun has achieved remarkable success, becoming one of the best-selling automotive brands in China. As of now, Baojun continues to strengthen its position in the Chinese automotive market, consistently introducing new models with improved features and expanding its customer base.
What is Baojun?
Baojun is a Chinese automobile brand owned by SAIC-GM-Wuling, a joint venture between SAIC Motor, General Motors, and Liuzhou Wuling Motors. Baojun specializes in producing affordable and compact cars for the Chinese market, aiming to provide reliable transportation options to a wide range of customers.
A profile of a majestic stallion was featured on a shield with a metallic silver framing that matched the finish of the stallion. The emblem had a three-dimensional appearance. It represented the high technologies and modern approaches of the company.
The new logo looked just as stylish and modern as the original emblem. The new emblem had a shape of a diamond. Its three-dimensional appearance reminded of a stallion's profile seen in the original logo. Its abstract image gave an impression of a reliable and strong company. The bold 'BAOJUN' inscription underneath done in dark gray color enhanced an image of a trustworthy brand, despite its focus on affordable automobiles.
