avatr Logo - History, Design, and Meaning
Company Overview
Avatr Technology is a Chinese automobile brand established in 2020. It was created through a collaboration between Changan Automobile Concern, technology company Huawei Technologies Co., and lithium-ion battery manufacturer CATL. The company, which evolved from the Changan Weilai joint venture founded in 2018, unveiled its first model in 2022.
Key Information
- Founded: 2018
- Founder(s): Changan Automobile, CATL and Huawei
- Headquarters: Chongqing, China
avatr Logo Meaning and History
Avatr Technology emerged from a major restructuring of Changan Weilai, a joint venture between Changan and Nio established in 2018. The rebranding involved CATL and Huawei becoming Changan's main partners in this new electric car project, positioning Avatr as a premium electric vehicle brand.
The brand's debut model, the Avatr 11 crossover, was introduced in 2021, followed by the Avatr 12 sedan. These vehicles are positioned as premium electric models, featuring large batteries for extended range, powerful performance, and rich equipment packages. The Avatr 11, comparable in size to the BMW X5, offers twin-engine versions with 578 horsepower and battery options of 90 or 116 kilowatt-hours.
Avatr's visual identity is distinctive, featuring a lightweight geometric logo that appears more reminiscent of AI or IT companies rather than traditional automakers. The logo, created in 2020, consists of a graphical emblem and a wordmark. The emblem depicts a vertical rectangle divided into four triangles, with the largest pointing downward. The wordmark uses uppercase, expanded characters in a sharp, modern sans-serif typeface.
The logo's typography is custom-designed, with removed horizontal bars in both 'A' letters, giving it a unique appearance. While custom-made, it shares similarities with commercial fonts like ND Alias Wide Book, Betique Bold, or Xspace Regular.
What is Avatr?
Avatr is the name of a Chinese automaking brand, which has been around since 2020. It is a joint product of Changan Automobile Concern, which is responsible for their production, IT giant Huawei, which develops software for the multimedia system, and CATL, which supplies batteries for traction batteries.
Avatr's color palette primarily consists of black and white, with the logo elements interchangeable on these backgrounds. When applied to vehicle bonnets, the emblem takes on a matte, medium-dark silver finish, adding a sense of confidence and sophistication to the brand's visual identity.
The Avatr logo was created in 2020, and as of 2023 hasn't been changed yet. The designers did a great job from the beginning, so the need in changes for the company is not even close. The logo is composed of two elements — the emblem and the wordmark. The graphical part depicts a flat image of a vertical rectangle, divided into four triangles, with the largest one placed in the middle, and pointing down. As for the lettering, it is set in the uppercase, with the expanded characters written in a sharp and modern sans-serif typeface. Both elements of the Avatr logo are usually depicted in black on a white background.
The stylish uppercase lettering from the primary logo of Avatr is set in a custom Sam's-serif typeface with the removed horizontal bars of both letters “A”. Even though it is a designer font, it has something in common with such commercial types as ND Alias Wide Book, Betique Bold, or Xspace Regular.
As for the color palette of the Avatr visual identity, it is most often composed of black and white, where the elements can be set in black and placed on a white background or vice versa. When placed on the bonnet of the Avatr car, the emblem turns silver, in its medium-dark shade with a matte surface.
