automobili turismo e sport Logo - History, Design, and Meaning
Company Overview
Automobili Turismo e Sport (ATS) is an Italian automotive manufacturer founded in 1962. The company specializes in producing high-performance sports cars and luxury vehicles. ATS was established by former Ferrari employees who aimed to create their own brand. Currently, the company operates from its headquarters in Bologna, Italy.
Key Information
- Founded: 1962
- Founder(s): Carlo Chiti and Giotto Bizzarrini
- Headquarters: Bologna, Italy
automobili turismo e sport Logo Meaning and History
Automobili Turismo e Sport (ATS) is an Italian automotive manufacturer founded in 1962 by Carlo Chiti and Giotto Bizzarrini. The company gained recognition for its remarkable achievements in the automotive industry. ATS was known for its production of high-performance sports cars, including the ATS 2500 GT, which was introduced in 1963 and featured advanced technology for its time.
The ATS 2500 GT boasted a lightweight body, a powerful V8 engine, and aerodynamic design, making it a formidable competitor in racing circuits. In fact, ATS participated in Formula One racing during the 1963 season, becoming the second-ever Italian team to enter the championship.
However, despite its initial success, financial difficulties plagued the company, leading to its closure in 1964. After almost five decades of absence, ATS made a remarkable comeback in 2012. The revived company focused on producing limited edition, hand-built supercars that combined exquisite design with cutting-edge technology.
Today, Automobili Turismo e Sport continues to push the boundaries of automotive engineering. Its current lineup includes exclusive models like the ATS GT, renowned for its exceptional performance and craftsmanship. ATS remains committed to creating unique and extraordinary vehicles that capture the essence of Italian automotive excellence.
What is Automobili Turismo e Sport?
Automobili Turismo e Sport (ATS) is an Italian automotive company known for its production of high-performance sports cars. Established in 1962, ATS focuses on creating exclusive and innovative vehicles that combine cutting-edge technology with exquisite design.
A red, fiery dragon instantly catches the attention. It represents the power, speed, and energy of the brand. It was placed at the bottom of a vivid blue circle with a white border. The white 'ATS' company initials were printed across the center of the emblem. The font was chosen in such a way that the initials created an almost perfect symmetrical image.
The new logo looks just as powerful as the previous one, but this version looks more luxurious. The whole emblem is done in a black and silver color palette. The dragon had only a metallic silver outline, which matched the finish of the initials and the border around the emblem. The wings of the dragon were stylized as the Italian flag, which underlined the company's loyalty to its country.
