aurus motors Logo - History, Design, and Meaning
Company Overview
Aurus Motors, established in 2018, is a Russian luxury automobile manufacturer. Initially focused on producing vehicles for government fleets, the company expanded into the civilian market in 2021 with the Aurus Senat luxury sedan. Headquartered in Moscow, Aurus produces a range of prestigious vehicles, including the armored Senat Limousine and the Komendant SUV, introduced in late 2022. The Kortezh series represents the pinnacle of Russian automotive luxury, embodying exclusivity and grandeur.
Key Information
- Founded: 2018
- Founder(s): Central Scientific Research Automobile and Automotive Engines Institute
- Headquarters: Moscow, Russia
aurus motors Logo Meaning and History
Aurus Motors emerged in 2018 as a manifestation of Russia's ambition in the luxury automotive sector. The company's inception was closely tied to the Russian government's initiative to create a national luxury vehicle brand. Initially focusing on state motorcade vehicles, Aurus quickly became associated with Russian presidential transportation. In 2021, the brand expanded into the civilian market with the Aurus Senat, a full-size luxury sedan marking their commercial debut.
The Aurus product line, known as the Kortezh series, blends opulence with robust engineering. It includes the Senat sedan, an armored limousine for state use, and the Komendant luxury SUV introduced in 2022. Future innovations include the Merlon, an electric motorcycle prototype planned for 2023. Aurus has also ventured into motorsport with the Aurus 01, a Le Mans Prototype racing car.
Aurus is primarily owned by NAMI (63.5%), with stakes held by Tawazun Holding (36%) and Sollers JSC (0.5%). The company represents a unique fusion of Russian automotive ingenuity and luxury, challenging established norms in the global high-end vehicle market.
What is Aurus?
Aurus is a Russian enterprise specializing in the creation of luxury automobiles, marking its inception in 2018. Originally dedicated to crafting state motorcade vehicles, Aurus expanded its horizon in 2021 by unveiling its first civilian luxury car, the Aurus Senat. This venture symbolizes Russia's foray into the high-end automotive market, blending state-of-the-art engineering with opulent design.
The Aurus logo features a shield-shaped emblem combining classic and modern design elements. A silver star at the crest symbolizes excellence and high aspirations. The company name 'AURUS' is boldly inscribed in a black band. Below, vertical silver stripes against a metallic backdrop evoke a luxury vehicle's grille. The insignia is framed with a golden outline, adding elegance and prestige to the overall design.
