audi sport Logo - History, Design, and Meaning
Company Overview
Audi Sport GmbH, formerly known as quattro GmbH, is a high-performance division of Audi, a division of the Volkswagen Group. Founded in October 1983 as quattro GmbH, it primarily specialises in producing high performance Audi cars and components, along with purchaser specified customisations. The company's former name was an homage to Audi's original four-wheel drive rally-inspired road car—the Audi Quattro. In 2016, the company was renamed Audi Sport GmbH.
Key Information
- Founded: 1983
- Founder(s): Audi AG
- Headquarters: Neckarsulm, Germany
audi sport Logo Meaning and History
The visual identity of Audi Sport, the sports subsidiary of the famous German automaker, has remained largely consistent since its introduction in 1983. The logo features a dark red parallelogram, slightly vertically stretched and inclined to the right, accompanied by the wordmark in a classic clean sans-serif typeface.
The emblem and wordmark are typically in scarlet red, though the text may appear white when placed on a dark background. On vehicles, the 'Audi Sport' text might be rendered in silver, with the red emblem outlined in the same color.
For Audi's Formula E team, a more complex logo was developed. Initially named Audi Sport Abt, it featured the red Audi Sport logo above a black line with 'ABT Formula-E Team' in thinner sans-serif text.
In 2015, the team became Abt Schaeffler Audi Sport, adding a third line to the logo. The bottom line featured 'ABT' in thin black text and 'Schaeffler' in bold green serif font, with 'Formula E Team' in spaced-out black letters below.
The 2017 rebrand to 'Audi Sport Abt Schaeffler' maintained the logo's style and composition.
The Audi Sport typeface is similar to fonts like Radiate Sans Semi Bold and Vito Wide bold, with some modifications. The primary color is scarlet red, symbolizing passion, strength, and exclusivity. Secondary color schemes include combinations of red, black, white, and silver, each conveying elegance and a strong, aggressive character that reflects the speed, power, and style of Audi's sports cars.
In 2017 the name of the team was slightly changed and became “Audi Sport Abt Schaeffler”, though it did not affect the logo style and composition, and all the elements remained untouched and in their places.
The clean and laconic Audi Sport lettering is executed in a traditional sans-serif typeface with rounded shapes of the letters and distinct cuts of their lines. The brand's type is pretty close to such fonts as Radiate Sans Semi Bold and Vito Wide bold, but with some lines modified.
As for the color palette, the official one is based on a scarlet red shade, which represents passion, strength, and exclusiveness. Though there are also secondary color scheme options, Audi Sport uses from time to time, depending on the needs — red and black, red, black and white, and, finally, red and silver, when placed on the cars.
All four variants are elegant and timeless, though have a very strong and even aggressive character, which says a lot about the speed, power, and style of the brand's sports cars.
