atalanta Logo - History, Design, and Meaning
Company Overview
Atalanta Motors is a British car company revived in 2011 by Martyn Corfield, aiming to relaunch the dormant 1930s Atalanta brand. The original Atalanta produced only 21 cars between 1937 and 1939 before ceasing production due to World War II. The modern Atalanta focuses on creating retro-styled luxury cars that blend historical design with modern technology.
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atalanta Logo Meaning and History
The revived Atalanta Motors was officially announced in 2012 with the introduction of a retro-designed Sports Tourer.
The new Atalanta cars are built using traditional coachbuilding techniques, featuring hand-beaten aluminium panels over an ash wood chassis.
Approximately 90% of the components in modern Atalanta cars are designed and engineered in-house, maintaining the brand's commitment to exclusivity and craftsmanship.
The company limits production to 10 cars per year, emphasizing the exclusivity and hand-crafted nature of their vehicles.
Modern Atalanta cars feature a blend of vintage aesthetics with contemporary technology, including disc brakes, rack and pinion steering, and a 2.5-litre 4-cylinder engine producing 214 bhp.
The Atalanta Motors logo, created in 2011, features a simple yet elegant two-line text design. The upper line 'Atalanta' is written in a sharp serif font with enlarged first and last 'A's, while the lower line 'Motors' uses a bold sans-serif typeface.
The logo's black and white color scheme contributes to a timeless, luxurious appearance that reflects the brand's focus on combining classic design with modern engineering.
