arctic cat Logo - History, Design, and Meaning
Company Overview
Arctic Cat is a North American manufacturer of snowmobiles and all-terrain vehicles, based in Thief River Falls, Minnesota. The company's logo is clean, memorable, and features a dynamic, edgy black cat that excellently represents the brand's core values.
Key Information
- Founded: 1960
- Founder(s): Edgar Hetteen
- Headquarters: Thief River Falls, Minnesota, USA
arctic cat Logo Meaning and History
The current logo showcases a side-view of a leaping black cat. The animal is highly stylized with sharp features, including a pointed tail and paws. Its ears are close to the head, and its mouth is half-open, revealing sharp teeth. The cat's eye is a bright green color.
Below the cat image is the brand name 'Arctic Cat' in the same bright shade of green. While green isn't traditionally associated with 'arctic' themes, it creates a cool, energetic effect in this context.
The typography uses a simple, heavy sans-serif font, symbolizing the reliability of Arctic Cat products. The italicized text adds to the dynamic feel of the logo.
There's a black-and-white version where the cat's eye is white, and the lettering is black. This version often includes the tagline 'Share our Passion' below the brand name.
A 3D version of the logo exists, featuring a gradient effect on the cat using gray and black. In this version, the text uses a slightly warmer shade of green with a gradient effect.
An alternative logo design focuses solely on the cat's face, facing forward with prominent sharp fangs. This version is more emotionally impactful but also more visually complex.
