arcfox Logo - History, Design, and Meaning
Company Overview
Arcfox (极狐) is a Chinese marque of electric passenger cars and SUVs owned by BAIC BluePark, based in Beijing. Founded in 2017, Arcfox aims to blend luxury with cutting-edge EV technology, targeting the premium EV market. The brand features advanced autonomous driving capabilities, innovative design, and high-performance electric powertrains, signifying China's growing prominence in the global EV landscape.
Key Information
- Founded: 2017
- Founder(s): BAIC Group
- Headquarters: Beijing, China
arcfox Logo Meaning and History
Arcfox was established in 2017 by BAIC Group as a new subordinate brand dedicated to the development of electric cars. The brand made its global premiere at the Geneva Motor Show in March 2019, expressing goals of expanding operations to the European continent.
The brand's initial focus was on the Chinese market, with models like the Lite microcar and later expanding to mid-size and large crossovers such as the Alpha-T and Alpha-S. In 2022, Arcfox began collaborating with Huawei to equip its cars with advanced operating systems.
Arcfox's product lineup has evolved to include various models such as the αT (mid-size SUV), αS (full-size sedan), Kaola (compact MPV), and more recently, the αT5 (compact SUV) and αS5 (compact sedan).
The brand has shown significant growth in sales, increasing from 721 units in 2020 to 30,016 units in 2023, reflecting its rising popularity in the Chinese EV market.
What is Arcfox?
Arcfox, a subsidiary of China's BAIC Group, represents a bold foray into the luxury electric vehicle (EV) market. Launched with the ambition of blending opulence with advanced EV technology, it signifies China's stride towards innovative, sustainable automotive solutions. Arcfox stands as a testament to futuristic design and eco-friendly luxury in the world of electric mobility.
Arcfox's logo features a symmetrical emblem hinting at a stylized fox head with perked ears, symbolizing alertness and agility. The brand name 'ARCFOX' is displayed in bold, capitalized sans-serif letters, conveying a modern and sleek aesthetic.
