amg Logo - History, Design, and Meaning

The name AMG is derived from the surnames of its founders, Aufrecht and Melcher, along with Grossaspach, the birthplace of one of them. It's a brand steeped in tradition and heritage.

AMG continues to use its original logo and emblem, created in 1967 shortly after the company's inception. The brand's visual identity is considered iconic and among the most stylish in the automotive industry.

The AMG logo consists of a wordmark accompanied by five parallel diagonal lines on its left. The wordmark's typeface features bold, confident lines with slight rounding at the angles. The left vertical stroke of the 'A' aligns with the diagonal lines, which increase in thickness from right to left.

The AMG logo embodies the brand's power and dynamism, representing a progressive and confident company that commands significant respect and influence in the global automotive sector.

The AMG emblem is a vibrant and ornate design that reflects the brand's history and heritage. It features a circular shape with thick framing, incorporating the brand's name and 'Affalterbach' text.

The emblem's center is divided vertically by a silver-gray line. The left side displays a green tree with red apples beside a blue river, symbolizing Affalterbach, the company's location. This image represents the coat of arms of the German region.

AMG opted to use its current location's imagery rather than the original Grossaspach emblem, which featured less visually appealing grape leaves.

The right side of the emblem showcases an AMG valve, highlighting the company's expertise. It's rendered in gray and black against a cream-beige background.

The AMG emblem exudes artistry and elegance. Its vibrant, symbolic design effectively conveys the brand's storied legacy and creative approach. The classic imagery is complemented by a strong, modern wordmark, creating a timeless and sophisticated overall design.

AMG's visual identity stands out as one of the most remarkable examples in the automotive industry.