voyah Logo - History, Design, and Meaning
Company Overview
Voyah is a premium sub-brand of the state-owned Dongfeng Motor Corporation. The brand was registered in 2017, and the first cars were shown in 2020. The brand is based on the trend of merging modern technology and a conscious attitude towards the planet.
Key Information
- Founded: 2020
- Founder(s): Dongfeng Motor Corporation
- Headquarters: Wuhan, Hubei, China
voyah Logo Meaning and History
Voyah is a subsidiary brand of Dongfeng Motor Corporation, one of the largest Chinese automakers. This organization positions Voyah as a premium brand, offering high-tech electric cars with modern solutions.
Dongfeng is known for relatively inexpensive cars and simple trucks, but for the Voyah brand, it has created a dedicated engineering center and recruited a separate team of developers. Italdesign studio is responsible for the appearance of the cars. A separate modular platform, ESSA (Electric Smart Secure Architecture), has been developed specifically for Voyah models, featuring double wishbone suspension at the front, multi-link at the rear, aluminum subframes, and a traction battery under the floor.
The Voyah brand made its debut with a concept sedan i-Land, whose name stands for i – Intelligent, L – Luxury, A – Autonomous, N – Nature, and D – Delicate.
As of 2023, the Voyah lineup includes three models: Free, Dreamer, and Passion. These modern vehicles surprise with stylish design, technology, and attention to detail. They are equipped with powerful motors and batteries that hold a charge for a long time.
What is Voyah?
Voyah is the name of a Chinese car brand that was founded in 2018 by Dongfeng Motor, one of China's largest state-owned auto companies, as a premium brand for electric vehicles and hybrids. Voyah has kept company with other brands in Dongfeng's portfolio such as Junfeng, Fengdu, Fengxing and Fengguang, and several others.
In terms of visual identity, references to culture, religion, and history are evident in Voyah cars. The company emphasizes interesting details, not only in the logo but also in the interior of the cars.
Voyah is an international name, but in China, the brand is called Lantu. The Voyah logo is stylized as a fish that comes out of the water and turns into a bird, inspired by a legend.
The legend goes: 'In the Northern Ocean there is a fish called K'yun. Jumping out of the water, K'yun becomes a bird named P'yun. Flapping its wings, P'yun flies into the sky.' This symbolizes freedom, wisdom, and transcending the ordinary.
The minimalistic geometric uppercase lettering from the primary Voyah badge is set in a sharp and distinctive sans-serif typeface, with the horizontal bar of the 'A' removed. The closest fonts to the one used in this insignia are Conquera Medium or ND Alias Wider Regular, with minor modifications.
The color palette of the Voyah visual identity has several options. The primary logo is a silver three-dimensional composition on a transparent background. Another version uses a smooth dark blue background with white for the emblem and lettering. A third version features all elements in medium-dark gray on a white background.
As for the color palette of the Voyah visual identity, the brand has several options. The primary version of the logo is a silver three-dimensional composition on a transparent background. Another version of the logo uses a smooth yet dark shade of blue for the background and white for the emblem and the lettering. In the third version, we can see all elements drawn in medium-dark gray on a white background.
