victory Logo - History, Design, and Meaning
Company Overview
Victory is a brand of motorcycle manufacturing company from the USA, established in 1997 and discontinued in 2018. Owned by Polaris Group, Victory is known for using the same type of engines as Harley-Davidson.
Key Information
- Founded: 1997
- Founder(s): Polaris Industries
- Headquarters: Spirit Lake, Iowa, United States
victory Logo Meaning and History
The Victory brand existed for only twenty years but developed a very strong visual identity.
The Victory logo features an emblem with a nameplate. The emblem includes a bold and sharp letter 'V' in a silver frame. This 'V' not only represents the first letter of the brand's name but also symbolizes the V-twin engines for which the company was famous.
The intense red of the emblem is balanced by a long rectangular shape placed horizontally beneath it, boasting a cool silver tone as the background and frame of the 'V.'
The wordmark is located on this rectangular shape and is executed in black, all-capital lettering, using a strong sans-serif typeface. The clean lines and rounded angles of the nameplate convey a sense of reliability and confidence.
The Victory logo appears very masculine and robust due to its sharp shapes and bold lines. The wordmark is accompanied by the 'Motorcycles' tagline in fine, widely spaced gray lettering, positioned on a thick black line beneath the 'Victory' inscription.
