spyker Logo - History, Design, and Meaning

spyker logo

Company Overview

Swedish Automobile N.V. (formerly Spyker Cars N.V.) is a Dutch hand-built automobile manufacturer based in Zeewolde, Netherlands, and not related to or controlled by the previous Spyker company that went bankrupt in 1929. The modern Spyker Cars only has the legal right to the brand name. The company's motto is "Nulla tenaci invia est via," which is Latin for "For the tenacious, no road is impassable."

Key Information

  • Founded: 1898
  • Founder(s): Maarten de Bruijn<br>Victor Muller
  • Headquarters: Zeewolde, Netherlands

spyker Logo Meaning and History

spyker history logo

The Dutch company Spyker Cars N.V. was founded by Victor Muller and Martin de Bruijn at the beginning of the 1880s. The logo of the model features an image of a propeller and a car wheel, reflecting the company's early involvement in aircraft production before moving to trucks and cars.

During World War I, the demand for expensive cars declined, leading to the cessation of the Spyker brand by 1926. In 2000, the Spyker C8 Spyder was presented at the auto show in Birmingham, marking a successful attempt to revive the brand.

What is Spyker?

Spyker is a European sports car brand, which was established at the edge of two centuries, in 1999, and became a symbol of a new generation of automobiles. The brand grew from the company, which manufactured engines for airplanes.

spyker history logo
spyker history logo

The Spyker visual identity is a tribute to its history, showcasing the brand's roots in aircraft manufacturing.

The logo of this high-end car brand comprises a rounded emblem depicting an airplane's engine with its impeller, and a wordmark placed around the white framing.

The wordmark features the company name at the top of the circle, and the brand motto "Nulla Tenaci Invia Est Vía" written along the bottom perimeter of the frame.

The Spyker logo is unique and stylish, with a shape and elegant color palette that makes it instantly recognizable and timeless.

The Spyker emblem uses two types of sans-serif fonts for its lettering, with traditional contours and clean lines. The upper "Spyker" part of the inscription is set in a bold and stable type, similar to Orqquidea, while the bottom part comprises a narrowed uppercase lettering in a medium-weight sans-serif font, resembling Sole Sans Extra Condensed Book.

The color palette of the Spyker visual identity is simple, with all elements drawn in plain black on a white or transparent background. This professional and confident look balances the detailed design of the emblem and the number of lines in it.

Official Resources

You May Also Like