rover Logo - History, Design, and Meaning

The first major redesign of the Rover logo occurred in 1924, when the brand changed its shield emblem to a gold handwritten wordmark.

In 1929, a new logo was created featuring a red and black shield with large silver 'Rover' lettering. Over the years, the logo was modified, with the colors of the nameplate switching to gold and blue being added to the palette.

In 1963, Rover changed the shape of its emblem to a more Art Deco style, adopting a trapezoidal figure that extended upward. The color palette remained black, red, and gold, but the lettering became more delicate and sophisticated, placed at the top of the emblem.

A new round shape for the Rover logo was introduced in 1965 and slightly modified in 1976. This version featured a silver image of a ship on a black background.

The brand reverted to the 1963 logo version, but with a thicker trapezoid shape and curved sides. The color scheme and wordmark remained similar.

The Rover logo in 2003 was fully based on the previous design, but with the gold color replaced by silver. The ship icon became more abstract and modern, giving the logo a stronger appearance.

Throughout its long history, the brand consistently used an image of a Viking longship on its emblems. In the early years, this image was more ornate and colorful, while the latest versions of the Rover visual identity feature a stylish and modern gold-colored ship with a red sail.

The longship symbolizes freedom and movement, serving as a bright and powerful element of the Rover identity that enhances the brand's recognition and meaning.