piaggio Logo - History, Design, and Meaning
Company Overview
Piaggio is a famous Italian manufacturing company of scooters and motorcycles, established in 1884. Piaggio owns several brands and operates in more than 50 countries across the globe.
Key Information
- Founded: 1884
- Founder(s): Rinaldo Piaggio
- Headquarters: Pontedera, Italy
piaggio Logo Meaning and History
The Piaggio logo was inspired by its iconic Vespa label, which means 'the wasp.' The logo is composed of a wordmark with an emblem placed above it.
The wordmark is executed in a custom sans-serif typeface, featuring a pointed angle on the letter 'P' that resembles a wasp sting, and a square shape for the letter 'O' with rounded corners.
The Piaggio emblem is a hexagon that echoes the shape of a honeycomb, with the brand's symbol in the middle. The symbol is a stylized wasp, composed of two 'P' letters placed back-to-back. This design effectively showcases the company's heritage in a modern and stylish way.
The color palette of the Piaggio logo features light blue and silver-white for the emblem and black for the wordmark. This scheme gives the logo a light and fresh appearance, portraying the brand as professional and trustworthy. The black color of the lettering reflects the power and authority of the Piaggio company.
