nag Logo - History, Design, and Meaning

nag logo

Company Overview

NAG is the name of a former German automaker, established in 1901 as Neue Automobil Gesellschaft, which ceased all operations in 1934. The company specialized mainly in the production of cars and trucks and was one of the most famous brands in the automobile industry during the first half of the 20th century.

Key Information

  • Founded: 1901
  • Founder(s): AEG (Allgemeine Elektricitäts-Gesellschaft)
  • Headquarters: Berlin, Germany

nag Logo Meaning and History

The visual identity of the NAG brand remained unchanged from its creation in 1901 until the company's closure. It reflected a professional and fundamental approach, along with strength and confidence.

The company's emblem was composed of a white hexagon with a delicate silver outline. Inside this geometric badge were three smaller black hexagons, each containing one of the letters 'N', 'A', and 'G' in white.

nag history logo

The geometric pattern of the logo resembled three arrows pointing in different directions, symbolizing the company's willingness to develop and grow while maintaining its connection to its roots and legacy.

The monochrome color palette of the company's visual identity was a traditional choice, reflecting authority and professionalism. In some versions, the black was replaced with dark green, and this forestal shade created a sense of security and confidence, highlighting the brand's value of its customers.

Official Resources

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