mdi Logo - History, Design, and Meaning
Company Overview
MDI (Motor Development International) is a French engineering firm focused on developing compressed air technology for various applications, including transportation. Founded by Guy Nègre, the company is owned by Nègre's family. MDI primarily operates in France but has formed partnerships to expand into international markets like India. Their goal is to produce eco-friendly vehicles that run on compressed air, offering a sustainable alternative to traditional fuel sources.
Key Information
- Founded: 1991
- Founder(s): Guy Nègre
- Headquarters: Carros, France
mdi Logo Meaning and History
MDI, which stands for Motor Development International, was founded in France by Guy Nègre in 1984. The company aims to revolutionize the transportation sector by utilizing compressed air technology. One of its most notable achievements is the development of the 'AirPod', a small car that runs entirely on compressed air, emitting only water vapor. MDI has also gained attention for its collaborations with companies like Tata Motors to expand its compressed air technology.
What is MDI?
MDI (Motor Development International) is a French engineering company that specializes in compressed air technology for automotive applications. Founded by Guy Nègre, the firm aims to produce environmentally friendly vehicles like the "AirPod," which runs solely on compressed air.
The MDI brand has traditionally favored a minimalistic logo design. The original logo featured a rectangular base with rounded corners, displaying the name and a tagline in small print underneath. The name was in bold font with a white outline, set apart from the base. Above, there was a round symbol with lines radiating from the upper left corner, creating an orange or ball pattern.
The updated logo is even more minimalistic, with a clean and stylish design that has a futuristic feel. It consists solely of the brand name printed in a sans-serif font with straight, smooth lines. The letter 'M' flows into the 'D', sharing a vertical line. A line underneath completes the image, creating a more solid appearance. The logo is rendered in a metallic silver color palette, with darker shades at the bottom and light shining on the upper left portion. No other elements are included in this version.
This version of the logo is more colorful and conveys a positive tone, hinting at the bright future that MDI's technologies contribute to. The name is printed in a similar style to the previous version, with the first two letters interconnected. The 'I' is lowercase with a bright yellow dot above it. This color is echoed by a flower-like element to the left, done in blue and green shades with a yellow center. It is a colored version of the 'ball' seen in the original logo, with the focus on the inner elements, and the gray outline replaced by white, blending with the background.
