lucid Logo - History, Design, and Meaning
Company Overview
Lucid Motors is an American company founded in 2007, focused on the production of electric cars. Known for its innovative approach, the brand is considered a strong competitor to Tesla, incorporating the latest technologies and futuristic designs into its vehicles.
Key Information
- Founded: 2007
- Founder(s): Bernard Tse and Sam Weng
- Headquarters: Newark, California, United States
lucid Logo Meaning and History
The company, initially named Atieva, was founded in 2007 in Palo Alto, California, near Tesla's headquarters. This proximity sparked a competitive spirit between the two companies.
Lucid Motors was founded by Peter Rawlinson, a former Tesla engineer who contributed to the development of the Tesla Model S. Initially, the company aimed to produce batteries but later shifted its focus to electric vehicles.
In 2016, the company rebranded as Lucid Motors, updating its team and growing to about 300 employees. Notable investors include Venrock Corp and Sumitomo Mitsui Banking Corporation.
Following the rebranding, Lucid Motors unveiled its first vehicle, the premium electric sedan Lucid Air, in December 2017. Known for its comfort and speed, the Air features a 1000 horsepower motor and can reach speeds of up to 350 km/h.
The Lucid Air entered the market in 2020 and has already received over 10,000 bookings worldwide.
In its early years, the company was called Atieva, and its logo reflected this name. The original logo featured a simple emblem in bright red with a bold black lowercase logotype. The emblem consisted of three elements forming a square abstract flower with rounded corners, while the inscription used a futuristic sans-serif font.
With the rebranding, Lucid Motors introduced a new logo that embodies the brand's focus on the future, style, and progress. The logo features a minimalist uppercase logotype in a custom sans-serif typeface, with black letters stretched horizontally to convey a sense of excellence and strength.
The Lucid logotype is crafted in a custom sans-serif typeface, designed exclusively for the brand. The capital letters are slightly extended horizontally, with medium-weight bars elongated for a balanced and elegant appearance.
Lucid's visual identity employs a monochrome color scheme, using black on white or white on black, and a classic silver on its vehicles. This timeless approach ensures the brand's image remains chic and relevant.
