jac Logo - History, Design, and Meaning
Company Overview
JAC is a Chinese brand of a commercial truck manufacturing company that was established in 1964. Owned by the government of China, the company produces over 500,000 vehicles annually.
Key Information
- Founded: 1964
- Founder(s): Anhui Jianghuai Automobile Group Corp., Ltd.
- Headquarters: Hefei, Anhui, China
jac Logo Meaning and History
For most of its history, the company's logo consisted of a wordmark with an emblem positioned above it.
The wordmark, rendered in red, featured a modern, smooth typeface with an open horizontal bar in the letter 'A.' The emblem depicted a thin five-pointed star enclosed in a horizontally oriented oval frame. The color palette was a traditional monochrome with a bold emphasis on the red nameplate, creating a strong visual identity that celebrated the company's confidence and power while reflecting its heritage and roots.
The 2016 redesign introduced a more futuristic style to the JAC logo. The new version consists of a wordmark enclosed within an oval medallion.
The updated typeface features simple yet bold and strong lines. The letter 'A' no longer has a horizontal bar, which contributes to a balanced and harmonious inscription. The letters 'J' and 'C' appear almost as mirror images, with the 'J' featuring sharper content and a slightly shorter upper bar.
The color palette of the JAC logo includes silver and black, with various shades of silver-gray used to create a three-dimensional effect.
The JAC logo is modest and minimalist yet strong, robust, and very modern. It reflects a confident company that values progress and innovation and is prepared for the future.
