hero Logo - History, Design, and Meaning
Company Overview
Hero is an Indian motorcycle manufacturing brand that is part of the Honda Group. The label is recognized as one of the most respected in the world and is highly recognizable globally.
Key Information
- Founded: 1984
- Founder(s): Brijmohan Lall Munjal
- Headquarters: New Delhi, India
hero Logo Meaning and History
One of the most renowned motorcycle manufacturers has a brief yet impactful visual identity history. Its logo has undergone just one redesign since its inception, maintaining the signature brand colors.
The original Hero logo was created in 1984 when the company was known as Hero Honda. The logo featured a two-tiered wordmark alongside an emblem on the left.
The wordmark, presented in all capital letters, utilized a classic serif typeface with thick, confident lines, conveying a massive and powerful presence in the brand's bright red color.
The Hero Honda emblem included a stylized 'H' from Honda, positioned above a red sun with three parallel horizontal lines beneath it.
The original Hero Honda logo was bright and striking. Its color palette reflected the company's power and influence, while the lettering conveyed a sense of passion and progress.
However, in 2011, Honda decided to exit the brand, necessitating a new corporate identity.
The 2011 redesign of the Hero logo was executed by the renowned design agency Wolff Olins, which created a contemporary and stylish look for the brand.
The new Hero logo consists of a wordmark and an emblem positioned above it.
The wordmark features lowercase letters with the first 'H' capitalized, but equal in size to the other letters. The sans-serif typeface of the nameplate is clear and neat, resembling the Harabara font.
The bold, smooth lines with a rounded 'r' give the nameplate a sleek and modern appearance.
The new Hero emblem is geometric and sharp, composed of the letter 'H' rotated at one-third, creating a three-dimensional effect through the use of three colors—red, white, and black. Executed in a Closure-technique, it serves as a dynamic graphical symbol with sharp angles that enhance the logo's energy.
The classic color combination was retained from the brand's original visual identity design. The red-black-white palette is a powerful tricolor that signifies confidence, progress, and strength.
The Hero logo celebrates the brand's progress and innovative approach. It symbolizes a powerful company with a bright future and values rooted in its heritage.
