hartge Logo - History, Design, and Meaning
Company Overview
Hartge was a German car modification, redesign, and tuning company that collaborated closely with industry leaders such as BMW and Range Rover. Founded in 1971, Hartge ceased all operations at the end of the 2010s.
Key Information
- Founded: 1971
- Founder(s): Herbert Hartge
- Headquarters: Beckingen, Germany
hartge Logo Meaning and History
The visual identity of Hartge has always been bright and sharp. Its logo, consisting of a geometric element and an overlapping wordmark, has become synonymous with quality and excellence.
The only colorful aspect of the logo is a vertically oriented parallelogram, divided into two equal parts—one in a dark blue shade and the other in a lighter blue tone. The geometric figure is outlined in black, with the vertical separation line also in black.
The wordmark has undergone several variations throughout the brand's history. One version featured a bold italicized sans-serif font in white with a black outline. A more recognizable version boasts a modern sans-serif inscription with slightly elongated letterforms and sharp edges.
When applied to vehicles, the Hartge logo transforms into a minimalist three-dimensional insignia, where the blue parallelogram is accented with a sleek silver outline, and the wordmark is rendered in the same glossy silver metal.
The blue, gray, and black color palette of the automaker's logo reflects the professionalism, high quality, and responsibility of the company, along with its loyalty and confidence.
