gilera Logo - History, Design, and Meaning

Founded in 1909 by Giuseppe Gilera, Gilera is a prominent name in the global motorcycle industry. Based in Italy, the company quickly gained recognition for its high-performance motorcycles, even setting a world speed record in 1937. Now part of the Piaggio Group, Gilera continues to hold a strong position in the market, producing motorcycles that blend tradition with modern innovation.

The logo of this Italian brand exudes grandeur and richness. It features a blue crest with an elegant golden detailed border. In the center, there is a symbol topped with a golden crown and the word 'Milano' printed in smaller letters at the bottom. A red ribbon with the company name and 'Moto' printed in front runs diagonally across the crest.

While the logo appears sophisticated, it differs significantly from earlier versions. The name is now the focal point of the logo, printed in a straight line using a bold sans-serif font in gold with a thin black outline. Above and below the name, the emblem features wavy ribbons with inscriptions.

This logo takes on the shape of an eye, formed by the brand's name. The bold, tall, and narrow letters were adjusted to create an oval shape with pointed sides. This unique design, conveying a strong presence, was used by the company for nearly seven years.

The previous emblem evolved by transforming the eye shape into two intertwined rings. However, this symbol was no longer the sole element of the logo; it was accompanied by the company name printed in a bold serif font—EF Volta Bold—adding back the sophisticated feel it originally had.

The name was removed from the emblem, with designers enhancing the right symbol featured to the left. This symbol was now rendered in thicker lines and white. To make it stand out, a vertical black rectangle with a red rhombus in the center was added, its ends nearly touching the rectangle's border. The emblem now conveys a stronger and more solid company image.

The logo was simplified while retaining its bold character and two rings. The rings no longer featured an inscription in the center; instead, they were just two bold red rings, consistent with earlier versions. The rings were accompanied by an inscription printed in an italicized bold font without serifs, matching the red shade of the rings.

This version retains the same elements as the previous one but presents them in a new way. The font used for the company name resembles the HandBlock font, featuring varying stroke thicknesses, serifs added to the letter 'I,' and diagonal cuts in some areas. The combination of bold font, wide spacing, and red color creates a solid and powerful brand image. Although all letters are uppercase, the first character is slightly enlarged to give the appearance of a capital letter. The rings are no longer tilted to the right; they stand straight and are silver, with thinner rings added on top to create visual interest and avoid a flat appearance.

This version consists of the same elements as the previous one but in a new representation. The font used to print the company name has similarities to the HandBlock font, featuring different stroke thicknesses, serifs added to the letter 'I,' and diagonal cuts in some places. The combination of bold font, wide spacing, and red color creates a solid and powerful brand image. Although all letters are uppercase, the first character is slightly enlarged to create the appearance of a capital letter. The rings are no longer tilted to the right; they stand straight and are silver, with thinner rings added on top to create interest and prevent a flat look.