geely Logo - History, Design, and Meaning
Company Overview
Geely (officially Zhejiang Geely Holding Group Co., Ltd) is a Chinese multinational automotive manufacturing company headquartered in Hangzhou, Zhejiang. Privately held, Geely is best known internationally as the owner of Sweden's Volvo Cars and is one of China's largest independent automakers. Its brands include Geely, Lynk & Co., Geometry, and Polestar, all of which focus on electric vehicles. Geely is also the largest shareholder in Malaysia's Proton and Britain's Lotus.
Key Information
- Founded: 1986
- Founder(s): Li Shufu
- Headquarters: Hangzhou, Zhejiang,
geely Logo Meaning and History
The name 'Geely' translates from Chinese as 'lucky,' which is fitting for the company as it is one of the most successful car manufacturers in the region.
Before its acquisition by Volvo, Geely was owned by the Ford Group. After joining the Swedish luxury car manufacturer, the brand began to position itself at a higher level. Its current visual identity appears sleek and luxurious, a departure from its earlier design created in 2003.
What is Geely?
Geely is one of the leading Chinese corporations in the automobile market. The company, established at the end of the 20th century has shown incredible growth and today it produces cars not only under the Geely brand, but also owns a few other successful marques.
The original logo features an abstract design predominantly in red against a black background, creating a strong visual impact associated with energy, passion, and power. It resembles a stylized 'G' laid on its side, reminiscent of a wing or dynamic swoosh, conveying movement and speed. The ascending bars that decrease in size suggest acceleration and growth. The bold form, with thick lines and solid fill, signifies strength and confidence. Its simplicity ensures versatility and memorability, facilitating clear recognition across various media and distances.
The updated logo presents a more detailed and metallic design, featuring the brand name 'GEELY' in capital letters at the top. The lettering is encircled by a band, symbolizing global reach and wholeness. At the center lies a stylized object resembling both a shield and a wing, representing protection and freedom. The gradient from light to dark blue within the central emblem evokes reliability and depth, while silver tones impart a modern, technological edge. The symmetrical design suggests balance and precision, qualities valued in the automotive industry. The circular frame provides a contained and complete look, representing unity and commitment to quality.
The Geely logo created in 2008 features a circular emblem composed of two shades of blue with a silver-white wordmark around the upper perimeter. A triangular symbol is centered on the light-blue section, symbolizing the mountains of China, where the brand originated, and the company's growth.
The blue color palette of the Geely logo conveys professionalism and stability, remaining consistent in subsequent visual identity designs.
The Geely logo underwent a complete redesign in 2014, retaining only the color scheme and rounded angles of the typeface from the previous version.
The 2014 Geely logo consists of an all-caps wordmark in bright blue with a new emblem above it.
The Geely emblem resembles a flattened shield composed of six precious stones in black and blue, divided by golden frames.
This luxurious symbol aims to reflect the brand's values of quality and design, as well as its market influence.
The 2019 logo builds on the previous version, slightly modernized and elevated. The iconic crest with diamonds has been extended horizontally, as have the diamonds themselves. The inner elements received matte shades, and the framing changed from gold to silver. The lettering beneath the emblem was also revised, featuring two dark gray lines with a larger Chinese logotype above the smaller 'Geely Auto' in capitals.
The 2023 redesign introduced a flat and graphically simplified version of the Geely badge. However, this does not render the badge ordinary; rather, the clean lines and refreshed color palette enhance the look of the iconic horizontally-stretched crest. The crest now consists of six flat black fragments, slightly spaced apart, against a gradient background in bright blue shades. The uppercase lettering beneath the emblem is executed in a medium-weight sans-serif font, drawing from the previous logo version.
