eicher Logo - History, Design, and Meaning
Company Overview
Eicher Motors is a prominent commercial vehicle manufacturer in India, with roots tracing back to 1948 when Goodearth Company was established to distribute and service imported tractors. In 1959, the Eicher Tractor Corporation of India Private Ltd was formed in collaboration with the Eicher tractor company, a joint venture with the German Volvo Group. VE Commercial Vehicles (VECV) designs, manufactures, and markets commercial vehicles and engineering components, providing engineering design services as well.
Key Information
- Founded: 1948
- Founder(s):
- Headquarters: Gurgaon, India
eicher Logo Meaning and History
Eicher represents a Swedish approach to production, emphasizing stability and seriousness. From the construction of Eicher vehicles to the brand's visual identity, everything exudes quality and professionalism.
The Eicher logo was designed in 1948 and has remained largely unchanged to this day, with only minor refinements to the logotype. It can be positioned either to the right or beneath the prominent emblem of the Swedish automotive brand.
The Eicher Motors logo features a white and red emblem, showcasing a white horse profile facing left, set against a horizontally oriented red oval. The left side of the oval is solid red, while the right side features a striped red and white pattern, symbolizing motion and speed. This design is simple yet powerful and dynamic, representing the brand's freedom, energy, and the strength of its vehicles.
The logotype is presented in uppercase using an ExtraBold sans-serif typeface and comes in two variations: straight lines in light gray and an italicized style in the same scarlet-red as the horse medallion. Both versions utilize the same sans-serif style but differ in inclination and color.
The Eicher logotype, written in all capitals, employs a bold and robust sans-serif typeface characterized by clean lines and distinct square cuts in the letters. The typeface closely resembles fonts such as Tough Stuff JNL and Geométrica Extra Black. The italicized version bears similarity to Futura BT Pro Extra Black Italic.
The red and white color palette of Eicher's visual identity reflects passion, power, and valor. When combined with the light gray logotype, the emblem also conveys stability and a fundamental approach, highlighting qualities such as responsibility, loyalty, and safety for customers.
