eagle Logo - History, Design, and Meaning
Company Overview
Eagle was a brand under the Chrysler Corporation, established after the acquisition of American Motors Corporation (AMC) in 1987 and marketed until the end of the 1998 model year. The brand targeted the enthusiast driver and was promoted as being more 'European' compared to similar models from the automaker.
Key Information
- Founded: 1988
- Founder(s): Chrysler Corporation
- Headquarters: Auburn Hills, Michigan, United States
eagle Logo Meaning and History
Although the Eagle brand had a brief history, its logo design was both striking and modern.
The Eagle logo features an emblem with a wordmark positioned above it. The emblem has a shield-like shape with a bold outline and includes a graphical representation of an eagle's head in profile, facing to the right.
The typeface used for the wordmark, located on the thickest part of the emblem's border, is distinctive. The first and last letters, 'E,' are smaller and wider than the other letters in the nameplate, giving the lettering a dynamic and lively appearance that evokes a playful and friendly feeling.
The typeface showcases bold lines and rounded shapes, with some angles being pointed.
In print materials and on websites, the logo employs a simplified font where all letters are of equal size and the spacing is balanced.
The color palette of the Eagle visual identity varies based on its application. On vehicles, the brand typically uses silver and black or gold and black combinations, adding a sense of luxury and refinement to the emblem.
The printed version of the Eagle logo is generally presented in a monochrome palette, which is minimalist yet strong, projecting an image of trustworthiness and loyalty.
