daf Logo - History, Design, and Meaning
Company Overview
DAF is one of Europe's most renowned truck brands, founded in 1928 in the Netherlands. Today, it is part of Paccar and has production facilities in Europe and the U.K.
Key Information
- Founded: 1928
- Founder(s): Hub and Wim van Doorne
- Headquarters: Eindhoven, Netherlands
daf Logo Meaning and History
DAF's original name was 'Commanditaire Vennootschap Hub van Doorne's Machinefabriek,' which translates to 'Hub van Doorne's automobile limited partnership,' named after its founder Hubert Van Doorne. The current name, DAF, was introduced in 1932 as an abbreviation for Doorne's Aanhangwagen Fabriek.
Throughout its history, the company has had two different visual identity concepts. The first logo was created in 1928 and remained with the brand for almost sixty years.
The original DAF logo featured a rounded emblem with a steering wheel image inside and two stylized wheels. The DAF wordmark was arched above the emblem.
The original DAF color palette included white, red, and blue, a traditional tricolor symbolizing professionalism, energy, and quality. This color palette remained unchanged after the logo redesign in 1989.
The current DAF logo, introduced in 1989, features a bold, thick wordmark in a custom sans-serif typeface with straight lines and sharp angles. The letter 'A' is open, adding dynamics to the logo.
The blue lettering on a white background is complemented by a thick red underline, adding passion and power to the logo.
DAF's visual identity is concise and vibrant, perfectly reflecting the company's profile and authority.
The DAF visual identity is laconic and bright, perfectly reflecting the company's profile and authority.
