corvette Logo - History, Design, and Meaning
Company Overview
The Corvette is one of the world's most renowned sports car models, designed by Chevrolet. The first Corvette was produced in 1953 and quickly gained immense popularity in America, eventually becoming famous worldwide.
Key Information
- Founded: 1953
- Founder(s): Chevrolet (General Motors)
- Headquarters: Detroit, Michigan, United States
corvette Logo Meaning and History
The Corvette brand is named after a small ship and is globally recognized as the Vette. The first convertible model debuted in 1953, and Chevrolet introduced the second generation of this sports car a decade later.
The Corvette logo was created in 1953, and while its core concept has remained consistent, it has been modified and modernized throughout the brand's history.
The original Corvette logo, designed in 1953 by Robert Bartholomew, lasted for nine years. It featured a round emblem with a white background and two crossed flags. One flag displayed a black and white checkered racing pattern, while the other was red with a fleur-de-lis and three horizontal lines, celebrating the company's heritage.
What is Corvette?
Corvette is the name of a sports car model, which is produced by the American Chevrolet automaker. The first Corvette saw the light at the beginning of the 1950s, and by today has become a symbol of the American sports cars industry.
The original logo's wordmark consisted of two parts: a bold 'Chevrolet' at the top of the emblem and an elegant cursive 'Corvette' at the bottom.
In the 1962 redesign, the flags were enlarged, and the wordmark was removed. The letter 'V' was added to the Corvette's visual identity to celebrate the car's V-8 engine.
In 1967, the flags were flattened and became more geometric, giving the logo a stronger and more confident appearance.
A completely different design approach emerged in 1984, with the Corvette logo featuring a circle intersected by a long, thick rectangle. The rectangle was divided into two parts: a checkered flag on the left and a Chevrolet symbol on a solid background on the right.
In 1997, with the introduction of the C5 Corvette, the logo was redesigned to return to the traditional emblem, switching the positions of the flags so the red flag was on the right and the monochrome flag on the left.
The 2004 Corvette logo featured shorter lines and a more compact design, appearing neater and more streamlined. The circle was removed, and the red flag was rendered in two shades to add depth and dynamism.
The 2014 Corvette logo showcased futuristic, bold forms and lines for the flags, with no circle outline and a triangular shape, giving it a sleek and modern look. The flags were outlined with thick silver lines.
The new logo for the C8 Corvette retains the two crossed flags forming the letter 'V' but with stronger and sharper lines, conveying power and energy. The fleur-de-lis symbol has also been slightly modernized.
The Corvette logo from 2014 features futuristic bold forms and lines of the flags. There is no circle outline and the emblem gains a triangular shape. The logo looks sleek and modern. The outline of the flags is made in thick silver lines.
New Corvette logo is designed for the C8 Corvette and features the same two crossed flags, composing the letter “V” but in stronger and sharper lines. It looks powerful and energetic. The fleur-de-lis symbol is also slightly modernized.
What does the Corvette logo mean?
The Corvette logo is composed of two stylized flags, which are connected and form the horizontally extended letter “V”; which probably stands for the “Victory”. As for the flags, the checkered black-and-white one is here is a symbol of racing, and the second one, with the fleur-de-lys on it, is there as an honor of the French founder of the company, Louise Chevrolet.
Why is the 2020 Corvette so cheap?
In 2020 Chevrolet was trying to recover from the economic crisis, caused by the pandemic of 2019, and decided to make the price of the Corvette Stingray more affordable, to sell more. However, the trick didn't work out well, and the company lost a lot on this marketing strategy.
Who made the Corvette logo?
The version of the Corvette badge from 1953 was designed by Robert Bartholomew, who was working on the company as the designer of the cars' interior. As for the current badge of the American sports car brand, the name of its author is unknown.
Is the Chevy logo on the Corvette?
The Corvette cars have their Corvette logos placed on the bonnets, not the Chevrolet ones, however, the fleur-de-lys symbol on one of the flags of the Corvette badge represents the roots of the company and the French background of its founder.
