bussing Logo - History, Design, and Meaning
Company Overview
Büssing was a renowned bus manufacturer established in 1903 in Germany, which ceased operations in 1971. In addition to buses, the company produced trucks that were considered among the best in Europe.
Key Information
- Founded: 1903
- Founder(s): Heinrich Büssing
- Headquarters: Brunswick, Germany
bussing Logo Meaning and History
The visual identity of the former German automaker was always associated with its mascot—a lion, depicted in profile facing right, symbolizing future, movement, and progress.
The original logo featured a smooth square with a slightly sharpened bottom pointing down, framed in silver. The interior was colored blue and gold, with a blue lion on a gold background and a blue wordmark on a silver plate below.
The wordmark was composed of all capital letters in a bold sans-serif typeface, with ample spacing between the characters.
The blue, gold, and silver color scheme of Büssing's visual identity represented a company that was professional and confident in its endeavors. The lion symbolized power and courage, while its direction indicated progress and development.
Later, the logo was redesigned to be minimalist and modern. The color palette was simplified to a silver-gray lion above a silver-gray wordmark, underlined by a bold triangle pointing downward.
