auburn Logo - History, Design, and Meaning
Company Overview
Auburn was a brand of American automobiles manufactured from 1900 to 1937. The company, founded by the Eckhart brothers, became known for its innovative designs and high-performance luxury cars, particularly under the leadership of E.L. Cord in the later years.
Key Information
- Founded: 1900
- Founder(s): Frank, Morris Eckhart
- Headquarters: Auburn, Indiana, United States
auburn Logo Meaning and History
Throughout its three decades of existence, Auburn Automobile Company maintained one primary logo design, with a secondary badge occasionally used on some vehicle models.
The official Auburn logo featured a geometric crest with a downward-pointing triangular bottom and a slightly extended rectangular top. The crest contained only the Auburn logotype in all capital letters, using a custom serif typeface with bold geometric shapes reminiscent of Art Deco architecture.
This emblem appeared in various color schemes, including gold and black (with black lettering in a thin double outline on a textured gradient gold background), and a monochrome version with white text on a black background. The monochrome version often included a thin gold 'Established 1900' tagline in capital letters using a clean sans-serif font.
The secondary Auburn logo shared the crest shape with the primary version but differed in all other aspects. It featured a more elegant design with a white, blue, and gold color scheme. The ornate blue background had curved edges outlined in gold. The main wordmark was in bold script lettering, written in white with gold contouring. A delicate gold tagline in sans-serif capitals appeared below the main wordmark. This composition was set against a milky-white crest background, adding a sense of sophistication.
The stylized logotype in the official Auburn badge used a custom typeface with geometric letter shapes and slightly softened bold serifs. It bears resemblance to fonts like Hudson NY Pro Serif Bold and Al Valenciaga Normal, but with modifications to most lines.
The script wordmark in the secondary Auburn logo used a typeface that combined elements of fonts like Lacosta Line and Parkside Bold, featuring elegant shapes and smooth letter lines.
The official color palette of Auburn's visual identity consisted of gold and black, symbolizing luxury, sophistication, and elegance. The gold shade served as an eye-catching element, making the brand's badge distinctive.
When used in monochrome, the Auburn emblem conveyed a sense of professionalism, precision, and authority. The addition of small gold details elevated the logo, giving it a timeless and refined appearance.
