aston martin Logo - History, Design, and Meaning
Company Overview
Aston Martin Lagonda Limited is a British luxury sports car and grand tourer manufacturer. It was founded in 1913 by Lionel Martin and Robert Bamford. The company has experienced financial ups and downs, including bankruptcy in the 1970s, but has also enjoyed periods of success, particularly under the ownership of David Brown from 1947 to 1972 and Ford Motor Company from 1994 to 2007.
Key Information
- Founded: 1913
- Founder(s): Lionel Martin<br>Robert Bamford
- Headquarters: Gaydon, Warwickshire, England, United Kingdom
aston martin Logo Meaning and History
Aston Martin was initially named Bamford & Martin, after its founders Robert Bamford and Lionel Martin. The brand adopted its current name in 1914 after Martin's success racing at Aston Hill in Buckinghamshire, with Bamford's name being dropped without objection.
The Aston Martin logo was first introduced in 1921, initially using only a wordmark for the first seven years.
The brand's visual identity has undergone significant change only once, at the beginning, and since then, the iconic Aston Martin emblem has seen only minor modifications.
What is Aston Martin?
Aston Martin is a luxury British manufacturer of sports cars, which was established in 1913. The company's name comes from Aston-Clinton Hill, where one of the founders, Lionel Martin, won the Singer-10 race.
The first Aston Martin logo, designed in 1921, featured a circle with the company's initials 'A' and 'M' in black on a golden background, reflecting the style and elegance of the era.
The iconic emblem was created in 1927, marking the beginning of the design that would evolve into the current logo.
The original logo had bronze wings with a wordmark and the letter 'M' extending to the horizontal bars of the 'T', symmetrically placed on both wings.
The logo was slightly modified with a new silver color palette and more triangular shape, lasting only two years.
In 1932, the logo adopted a simpler and more modern shape, with flattened wings and a wordmark in a small rectangle in the middle.
The color palette changed to gold and black, giving the logo a sleek and luxurious appearance, with a simple and clean wordmark typeface.
The color palette was later switched to silver and black, and the emblem became more angular and distinct. The foundation of the current logo was laid in 1939, known for its strict and high-end design.
In 1947, David Brown took over the company, and in 1950, his name was added to the logo's wordmark, positioned above the Aston Martin nameplate in smaller letters.
The emblem's background color was beige with thin silver lines, symbolizing freedom and lightness.
The 'David Brown' logo remains in use, but the color palette has shifted to gold, giving the Aston Martin logo a more luxurious feel.
In 1972, Company Developments Ltd acquired Aston Martin, and David Brown's name was removed from the logo. The brand's visual identity also saw a new color palette during this period.
The background adopted a cold gray tone, while the gold lines remained but became lighter.
The 1984 redesign was less successful, resulting in a more brutal logo that lost sophistication due to thicker outlines and an enlarged wordmark, with narrowed letters that appeared less balanced.
The logo created in 2003 featured refined wing contours with a dark green rectangle for the wordmark. The fine elongated lines of the lettering conveyed a sleek and expensive look, with strict colors adding authority and prestige.
The 2021 redesign simplified the color palette to black and white, removing the iconic moss-green. The badge retained the previous contours, but all lines were emboldened. The most noticeable change was the enlarged and thickened logotype beneath the graphical emblem.
The iconic winged emblem, created in 1927, is one of the world's most recognizable car symbols. Over the years, it has been simplified and modernized, now composed of two wings representing speed and freedom.
The Aston Martin emblem exemplifies contemporary design and eternal movement. Its silver color represents stability and decency, reflecting the brand's strong values and loyalty to its customers and heritage.
The Aston Martin emblem is elegant and minimalist, symbolizing luxury, air, and eclecticism. It is timeless and sophisticated due to the perfect choice of a simple typeface and color palette.
The elegant uppercase lettering of the Aston Martin badge is set in a medium-weight sans-serif typeface with smooth lines and full-chapped characters. The closest fonts to the Aston Martin insignia are likely Carisma Classic DemiBold and Faber Sans Pro 75 Halbfett.
The Aston Martin visual identity's color palette is based on a timeless black-and-white combination, appearing simple yet powerful and confident, showcasing the brand at its best.
In 2017, Aston Martin introduced a different logo used exclusively for branded fashion items, featuring a double-framed circle with a diagonal line pattern in a monochrome palette, distinct from the iconic Aston Martin wings.
What does the Aston Martin emblem look like?
The iconic Aston Martin emblem features a stylized wings-like badge, which was first introduced in 1927, and has been redesigned several times throughout the years. The current emblem of the brand looks more elegant and chic, it's the wings drawn in a minimalistic style, in black medium-thick lines over a white background.
Is Aston Martin owned by Ford?
No, Aston Martin is owned by a group of investors and has had nothing to do with Ford since 2007. But yes, the luxury British automaker was owned by the iconic American company for longer than a decade, with the acquisition taking place in 1994.
Is Aston Martin still British-owned?
Yes and No. Since 2007, the legendary British automaking brand has been owned by a group of investors, and many of them are British. However, the biggest stack, 25%, is owned by Lawrence Stroll, a billionaire from Canada.
