ariel Logo - History, Design, and Meaning
Company Overview
Ariel Motor Company Ltd is a low-volume performance motor vehicle manufacturing company based in Crewkerne, Somerset, England. The company manufactures the Ariel Atom, an extremely light, high-performance car powered by a Honda Civic Type-R engine and gearbox.
Key Information
- Founded: 1870
- Founder(s): Simon Saunders
- Headquarters: Crewkerne, Somerset,
ariel Logo Meaning and History
The Ariel lettering from the brand's official visual identity is executed in a very simple sans-serif typeface, which is similar to such famous fonts as Arial Narrow but also has a resemblance to Akhbar Bold and Neue Alte Grotesk Semi Bold.
The color palette of the Ariel primary emblem is composed of red and white, a powerful and delightful combination, evoking a sense of passion and energy. Though there are other variants of the emblem's execution — a monochrome one, and silver, for the actual badge placed on the car grille.
When executed in black and white, the Ariel logo looks progressive and contemporary, evoking a sense of style and expertise. In silver, it looks more luxurious and chic, with the glossy voluminous contours.
