anfin Logo - History, Design, and Meaning
Company Overview
ɛ̃fini (アンフィニ, Anfini) was a luxury vehicle division of Japanese automaker Mazda that operated between 1991 and 1997 exclusively in Japan. It was part of Mazda's strategy to diversify its sales channels in the Japanese market, alongside other marques like Autozam and Eunos.
Key Information
- Founded: 2019
- Founder(s): Unknown
- Headquarters: Ho Chi Minh City, Vietnam
anfin Logo Meaning and History
ɛ̃fini was created in the late 1980s as part of Mazda's effort to compete in the luxury car market, similar to Toyota's Lexus and Honda's Acura.
The brand name is pronounced like the French word 'infini', and is written with a tilde over the lowercase Greek 'ε' (ɛ̃), reflecting its use of IPA symbols in product naming.
ɛ̃fini vehicles were positioned as luxury-oriented products, distinct from the more mainstream Eunos brand and the entry-level Autozam.
The ɛ̃fini dealership network was largely based on the former 'Mazda Auto Store' dealerships established in 1959.
What is Anfini?
Anfini is an exclusive sub-brand of Mazda, conceived as a luxury division within the Japanese automaker's portfolio. It represents Mazda's venture into the upscale automotive market, offering vehicles that combine Mazda's renowned engineering with a higher degree of luxury and sophistication.
