ampere Logo - History, Design, and Meaning
Company Overview
Ampere is a standalone electric vehicle and software company created by Renault Group in 2023. It is described as the first European iEV (intelligent electric vehicle) pure player, focusing on designing, engineering, manufacturing, and marketing electric vehicles under the Renault brand.
Key Information
- Founded: 2017
- Founder(s): Renault Group
- Headquarters: Paris, France
ampere Logo Meaning and History
Ampere was established as part of Renault's 'Renaulution' strategy to compete in the evolving electric vehicle market and address challenges from Chinese automakers.
The company aims to develop and produce affordable electric vehicles with advanced software-defined vehicle (SDV) technology.
Ampere plans to launch six electric vehicle models by 2030, covering segments A, B, and C, from city cars to family crossovers.
The company will leverage Renault's 15-year experience in EV production and aims to achieve high profitability over the long term.
Ampere employs over 11,000 people, with a third being engineers, and targets becoming a European leader in EV technology and competitiveness.
The company aims to reduce manufacturing costs by 40% through 2027 and beyond, offering fewer models and optimizing production processes.
Ampere's production will be based at the ElectriCity industrial complex in northern France, with an initial capacity of 400,000 vehicles, scalable to 1 million.
The company is partnering with tech giants like Google and Qualcomm for software development and plans to go public in 2024.
What is Ampere?
Ampere is the name of an electric car auto marque, which was created by the French Renault Group at the end of 2023. The first Ampere City Electric car was introduced by the company in November. The start of its sales in the European market is scheduled for 2026.
Ampere's visual identity features a logo with a geometric emblem in a pink-to-gray gradient and black uppercase lettering, reflecting a modern and progressive image.
The brand aims to combine Renault's engineering prowess with enhanced luxury, performance, and exclusivity, targeting discerning customers seeking a premium driving experience.
The meat uppercase lettering from the official Ampere logo is set in a classy modern sans-serif typeface with medium-weight bars and clean contours of the characters. It is a custom designer typeface, which has something in common with such commercial fonts as Engraver's Gothic, or Aviano Sans Layers Primary, with with significant modifications of some characters.
As for the color palette of the Ampere visual identity, it makes the logo of the brand stand out in the list of its competitors, as features some unusual for automotive industry shades, such as light powder pink, changing to gray. The color scheme makes the simple Ampere emblem look extremely elegant and exquisite.
